ABOUT US
The Legacy of Bill Schoeben
After serving his country at the tender age of 19, our founder Bill Schoeben returned home. He carried with him the haunting memory of war and that “once a Marine, always a Marine” pride and support of the brotherhood.
He also carried a belief and commitment to his core values of hard work, caring for others, a sense of humbleness and doing what is right. His mantra, “Do what you say you are going to do,” became a cornerstone of Bone Head Outfitters and its parent company, Direct Impulse Design. Today, the brand continues to honor Bill’s legacy, blending his love for the Midwest and the outdoors with a steadfast dedication to authenticity, quality, and integrity.
Our Mission
Our mission is simple yet impactful: to create unique designs for our fellow hunters, anglers and freedom lovers that allow them to showcase their passions. The messages on our apparel are often designed to be hilarious, and are always designed to be uplifting. There is plenty of negativity in the world, and we see ourselves fulfilling the duty to add solid positivity back into it based on real values and passions.
Many of our products are purchased as gifts, delighting customers who are ecstatic find the perfect way to celebrate their loved ones’ interests.
Guided by Values
At Bone Head Outfitters, our values are more than just words—they are the driving force behind everything we do. Bill had unwavering and high moral standards and a sense of humility, possibly formed in him through his childhood faith. Whatever the source, these values remain at the heart of our brand and continue to guide our relationships with partners and customers. Whatever the cause, those values remain at the core of our brand and form the backbone of our dealings with partners and customers.
Under the leadership of Barbara Schoeben, these principles have expanded to include an emphasis on empathy, resilience, and mindfulness, which we believe is key to the happiness and success of our team. As Bone Head Outfitters continues to grow, Barbara remains dedicated to honoring Bill’s legacy while embracing the future.
Supporting American Craftsmanship
Unfortunately, due to factors outside our control, only some of our products can currently be made in the USA. At Bone Head Outfitters, we stress that one of our key goals is supporting and increasing the use of American craftsmanship and materials. We are optimistic about potential future opportunities to bring more manufacturing back to the United States in the next few years and beginning the journey to expanding our “Made in the USA” line until it encompasses all of our apparel.
Customer-First Commitment
At Bone Head Outfitters, our customers are at the heart of everything we do. We stand 100% behind our products, offering returns or replacements without question if ever a customer is unsatisfied. Over the years, customers have reached out to replace beloved items that have withstood years of wear and tear; unfortunately, this is not possible on items ten years old or older.
The Art and Company Culture Behind Our Products
Every Bone Head Outfitters product begins with an idea—a spark of inspiration that our creative team transforms into something truly one-of-a-kind. We pride ourselves on originality, developing authentically new designs that reflect our unique perspective. Our original focus was on creating exclusively deer hunting-related designs due to the passion of our creative team, but over time we’ve expanded to other all-American activities as well. Now, whether you’re casting a line, sitting in a deer stand, or simply enjoying the camaraderie of friends and family, Bone Head Outfitters helps you express your passions with designs that capture the essence of hunting, fishing, and freedom.
Our company culture is rooted in collaboration, authenticity, and a shared love for the outdoors. From creative brainstorming sessions to hands-on involvement in the production process, every team member plays a crucial role in bringing our vision to life.
Live the Bone Head Lifestyle
At Bone Head Outfitters, we honor the legacy of our founder, the values that define us, and the passions that connect us to our customers. Whether you’re gifting a laugh or looking to wear your obsession, our designs celebrate the American dream and what you love.
Explore our collection today and join the Bone Head family—where authenticity, quality, and humor come first.